About Us

Helping Businesses Grow

Frankly helps businesses streamline operations and grow faster with AI-powered automation.

Who We Are

We’re Frankly Simple — a team on a mission to make money management less overwhelming and more empowering.

No jargon. No hidden catches. Just straight-up tools and guidance that help you understand your finances, make better decisions, and feel in control of your money.

South Africans

1,500+ South Africans have shared their insights to shape Frankly Simple.

South Africans

1,500+ South Africans have shared their insights to shape Frankly Simple.

South Africans

1,500+ South Africans have shared their insights to shape Frankly Simple.

1M+ Hours

Countless hours saved by replacing financial confusion with clarity.

1M+ Hours

Countless hours saved by replacing financial confusion with clarity.

1M+ Hours

Countless hours saved by replacing financial confusion with clarity.

95% Faster

Growing community trust — because when money makes sense, life gets simpler.

95% Faster

Growing community trust — because when money makes sense, life gets simpler.

95% Faster

Growing community trust — because when money makes sense, life gets simpler.

Our Values

The Values Behind Frankly

The values behind Frankly Simple shape everything we do:

Clarity First

We believe finance should be easy to understand — no jargon, no smoke and mirrors.

Clarity First

We believe finance should be easy to understand — no jargon, no smoke and mirrors.

Clarity First

We believe finance should be easy to understand — no jargon, no smoke and mirrors.

Built on Trust

Transparency isn’t a feature; it’s the foundation for what Frankly Simple is built on.

Built on Trust

Transparency isn’t a feature; it’s the foundation for what Frankly Simple is built on.

Built on Trust

Transparency isn’t a feature; it’s the foundation for what Frankly Simple is built on.

Empowering People

We don’t just give answers — we give you confidence in your own financial decisions.

Empowering People

We don’t just give answers — we give you confidence in your own financial decisions.

Empowering People

We don’t just give answers — we give you confidence in your own financial decisions.

Keeping It Simple

The best solution is the one you actually use. That’s why we design for everyday people, not financial insiders.

Keeping It Simple

The best solution is the one you actually use. That’s why we design for everyday people, not financial insiders.

Keeping It Simple

The best solution is the one you actually use. That’s why we design for everyday people, not financial insiders.

Why us

Why Frankly?

What makes us stand out:

Traditional Finance

Confusing jargon

Hidden fees

One-size-fits-all advice

Slow and outdated processes

Frankly Simple

Plain-language tools

Clear, upfront guidance

Personalised experiences

Fast, intuitive, and digital-first

Out Team

Meet the Minds Behind Frankly

Meet the people building Frankly Simple. We bring together finance, design, and technology to create experiences that help you take charge of your money.